A bank can always talk about money. But the essential in life can’t simply be measured with numbers, totals and percentages. Which was why we wanted to demonstrate our client’s role in helping people with the things that matter most to them. We wanted to celebrate the kindness and generosity of their customers, and show how it is by offering what you prize the most that you will be rewarded so much more in return. Our resulting film about a grandfather and granddaughter didn’t just touch and move people. It brought to life the promise of our client: “One Family, One Bank”.